Privacy Policy

Privacy Policy

Last updated: June 2026

Your privacy matters to us. This policy explains what personal information Purl collects, how we use it, and what choices you have.

What We Collect

When you place an order or interact with our store, we may collect the following:

  • Name and email address
  • Shipping and billing address
  • Payment information (processed securely, see below)
  • Order history and product preferences
  • Device type, browser, and general location data collected automatically through cookies and analytics tools

How We Use Your Information

We use the information we collect to:

  • Process, fulfill, and ship your orders
  • Send you order confirmations and shipping updates (transactional emails)
  • Send you marketing emails if you have opted in (you can unsubscribe any time)
  • Respond to customer support inquiries
  • Improve our website and product offerings
  • Comply with legal obligations where required

Sharing Your Information

We do not sell your personal data to third parties. We share your information only with service providers who help us operate our business, including:

  • Shopify (our ecommerce platform)
  • Payment processors (such as Shopify Payments or Stripe) to securely handle transactions
  • Fulfillment partners (to ship your order)
  • Email service providers (to send transactional and marketing communications)

These partners are only given the data they need to perform their specific service and are required to handle it responsibly.

Cookies and Analytics

Our store uses cookies to support basic functionality (like keeping your cart intact) and to collect anonymous analytics data about how visitors use the site. We may use tools such as Google Analytics. You can disable cookies in your browser settings, though some features of the store may not function as expected if you do.

Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request that we correct or delete your data
  • Opt out of marketing emails at any time by clicking "unsubscribe" in any email we send
  • Request that we stop processing your data in certain circumstances

To exercise any of these rights, contact us at support@purl-pets.com.

Children's Privacy

Our store is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Data Security

We take reasonable measures to protect your data, including using SSL encryption for data transmission and relying on Shopify's secure infrastructure. No method of electronic storage or transmission is 100% secure, but we take commercially reasonable precautions.

Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the store after changes constitutes acceptance of the updated policy.

Contact

For privacy questions or requests, email us at support@purl-pets.com.